Resume
Work
Experience
2022 - 2023
Brand Strategist
SPNBX Fitness Studio
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Designed and launched the first training process on customer onboarding and data tracking system that increased overall client satisfaction and reduced new hire training time by 45%.
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Coordinated and lead creative meetings with trainers, designers, and marketing team members to translate user demands and feedback into actual goals and actions.
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Managed and organized all external and internal communication documents concerning business development, promotions, awareness events and customer service.
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Helped shape the brand positioning and narrative while targeting the proper audience.
2021 - 2022
Customer Experience Specialist
ABYAT
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Conducted competitive benchmark analysis that resulted in improving internal processes and increasing customer satisfaction by 20%.
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Increased revenue by $1.6 Million in 12 months after building, implementing, and managing SEO strategy, UX content strategy, and homepage refresh throughout 6 different campaigns.
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Extracted and analyzed insights about user behaviors from multiple e-commerce & social media platforms and translated it into actionable solutions.
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Created a set of step-by-step instructions of all main operation in Arabic and English to help workers carry out routine operations in an effective way.
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Provided research analysis and recommendations to the development of marketing plans that met the company's goals for each season.
2018 - 2021
Communication Specialist
SPNBX Fitness Studio
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Developed the studio's first bilingual communication strategy including newsletters, website copy, brochures, presentations & social media content that grew the brand's presence and resulted in a 23% boost in overall sales.
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Contributed to the strategic and operational plans; prepared and implemented policies and procedures, evaluated customer-service standards; and resolved problems along the process.
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Interacted with all studio visitors and new trainers to assist them in planning their schedules.
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Planned the communication for all marketing strategies to launch and market new services and classes.
Skills
& Expertise
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People Management
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Behavior Analysis
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Benchmark Analysis
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Market Research
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Content Strategy
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Digital Communication
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Digital Marketing
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Design Thinking
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Empathy Mapping
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Storyboarding
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Workflow Optimization
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Usability Testing
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Project Management
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Problem Solving
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Problem Management
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Data Analysis Skills
Technical
Skills
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Adobe XD
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Hotjar
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Google Analytics
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Google Adword
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Google Search Console
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Google Keyword Planner
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ActiveCampaign
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Talkwalker
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Asana
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Trello
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Mural
Education
Languages
2022
Agile Explorer | Course Certificate
IBM - Business Management
2021 - 2022
User Experience Design | Program Certificate
SMU Continuing and Professional Education
2021 - 2022
McKinsey Forward | Program Certificate
McKinsey & Company Academy
2017
Business Communication | Professional Certificate
Ronda Higher Institute
2013 - 2017
Languages & Translation | Bachelor Degree
Princess Nourah Bint Abdulrahman University
Arabic
English
French
Native
Proficient
Intermediate